I have a passion for running. There is nothing more that I love to do, than get up in the morning and be out running as the sun comes up. It’s my time, when I can plan for my day and let my mind enjoy the quietness. Over the years, I have met girlfriends on many of these runs. Running with my girlfriends is always fun and relaxing, although at times quite challenging. The challenge comes from us wanting to push each other to run harder, run faster, or run longer. It’s our own little private competition to check out how the other one is doing in relation to their running. You might pick up the pace a little or decide at the last moment to run for a bit longer. It's here you get to see if they are getting stronger, or if they are able to run that little bit faster. This is all-important information for the next time you run together or when you're competing together in a race.
One of the things I have learnt from running with my girlfriends is the importance of understanding and embracing your competition. Competition is NOT a dirty word. In fact, seeing your competitors as rivals is potentially destructive in the world of business. But as savvy entrepreneurs we understand that a better approach is to build alliances with your competitors and let them assist you in becoming bigger and stronger.
To do this you need to:
- Know who your competitors are,
- Find out what you can about them,
- Actually develop a relationship with your competitors, and
- Be prepared to cooperate with them when necessary.
Some steps you can take to understand your competition are:
- Block out some time to research who your competitors actually are.
- Once you have identified your top 10 competitors, look through their sites and get a feel for the language and words they use to describe themselves and their services.
- Look at what their clients are saying about them. What are the results and benefits their clients receive, and how does this differ from your results and benefits?
- Take a moment to consider how their product or service differs from yours.
So as in running, let your competition make you better, stronger and faster. If they are beating you, take the time to try and figure out why. Aim to understand what they are doing, and then understand what you can do to improve your products and services for your business and your clients.
If you want to get ahead and understand who your competitors are and how you can use this to your advantage, check out my Fast Track Success Program. This is one of the first things I have my Fast Track Clients undertake when we begin working together
Comments
I'm doing research on local competition. Keep up the good work. Robert Brealey
"Watch This 100% Free Video Presentation And Find Out Exactly How To Dominate Your Local Competition Using The Internet"
http://www.totheprofit.com
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